The FCYC brand design is vibrant, bright, summery, atmospheric and full of life – just like the camps themselves.
When designing for young people, it is important to make the design clear for children of all abilities, and with parents in mind. So whilst trend, vibrant use of colour and attention-grabbing graphics all play an important part in these designs, both the website and printed designs take into account the importance of clarity, consistency, ease of reading whilst evoking a sense of trustworthiness.
